Parma Is presents a revolutionary fruit salad thanks to HPP technology

On Italfruit.net in a nice article by Angelo Angelica, Giulio Gherri, CEO of ParmaFood Group, talks about the Fresche Idee products of the Parma Is company, with particular reference to the new fruit salad reference.

“Our Fresche Idee,” says Gherri, “are born from high quality fruit and vegetables processed raw: fresh fruit puree, infusions, extracts and the great novelty of the chopped fruit salad, a winning project that manages to overcome a complicated obstacle such as shelf-life. In fact, our fruit salad keeps up to 45 days thanks to HPP cold pasteurising technology’.