Terre Ducali wins best new media campaign at Salumi&Consumi Awards
For its Christmas campaign, Terre Ducali created a high-impact transmedia campaign with the aim of expanding its catchment area.
The campaign included:
- National TV on air on La7 and La7d, broadcasters with a high target in socio-economic terms;
- TV on the channels Nove, Food Network, Real Time, Dmax and Giallo, geolocalized in Emilia-Romagna and Lombardy, with a premium “lanner” format, clickable to access the Terre Ducali spot;
- two Jumbo-trams with fully decorated carriages, which took Strolghino around Milan;
- a campaign on social profiles with awareness and engagement objectives.