Terre Ducali wins best new media campaign at Salumi&Consumi Awards

For its Christmas campaign, Terre Ducali created a high-impact transmedia campaign with the aim of expanding its catchment area.

The campaign included:

• National TV on air on La7 and La7d, broadcasters with a high target in socio-economic terms;
• TV on the channels Nove, Food Network, Real Time, Dmax and Giallo, geolocalized in Emilia-Romagna and Lombardy, with a premium “lanner” format, clickable to access the Terre Ducali spot;
• two Jumbo-trams with fully decorated carriages, which took Strolghino around Milan;
• a campaign on social profiles with awareness and engagement objectives.